Beer: An Education

Today I’m excited to talk about something that’s been in the works for a little while, and that I’m finally getting to announce officially!  The news has been out for a couple weeks, but… I will be conducting a class, Introduction to Beer and Beer Service, via the University of Central Arkansas’s Outreach & Community Engagement program, on Tuesday, September 27 from 6-10 pm at the UCA Downtown facility (1105 W. Oak St., Conway.) 

From the beginning of my studying toward certification as a Certified Cicerone® and the subsequent launch of Infinite Bruner, I have consistently discussed education and improvement of the customer experience as my primary reasons for going into this business.  The class I’m offering this fall seeks to accomplish both of these goals.

During the last twelve years, few things have evolved and changed as much as the beer industry, with its huge focus now on craft and local products.  Evidence of craft’s growth is everywhere around us, from the many breweries that have started operations in Arkansas over the last three years, to the new availability of more major brands in our market.  We have the highest number of breweries operating in America since before Prohibition, and 75% of adults live within ten miles of a brewery (though not in Conway... yet!) With that boom, the amount of information and product out there can be overwhelming.  This is where I come in.

Introduction to Beer and Beer Service is designed first and foremost as an educational class geared toward servers, bartenders, and others in the beverage service industry.  Though not affiliated with the Cicerone Certification Program®, the class will be helpful in preparing attendees for the Certified Beer Server exam, the first level in the Program.  Big picture, however, is that by learning more about beer and proper techniques for serving and presentation, attendees will be better able to serve their customers and provide a memorable experience that keeps them coming back for more.  It’s a win for everyone!

Additionally, and equally important, almost everything taught in the class is applicable to drinking beer at home.  From a lesson on different beer styles and their history, to proper glassware and pouring, to learning how to evaluate and discuss beer, this class will improve the connoisseur’s experience with every beer they pour.

One of the things I’m most excited about regarding the class is that we’ve been able to add an evaluation portion, which will include sampling of several styles, discussion of terms and language regarding aroma and flavor, and a takeaway framework for how to learn more about beer through tasting.

If you’re interested, please visit the following links for more information and registration for the class.  See you all on September 27th!

JAB 9/5/16